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  • Sierra Resurrection: Bob Loya, Activision - Interview

    … into the video game industry. SPONG: Sierra was a publisher of note and renown, what made Activision go back resurrect its name? Bob Loya (BL): I think it started with a group of us in Activision that are really passionate gamers. We're pretty nerdy, we like to play a lot of different type of games. We love Call of Duty, we love games that we make…

    5 readers - SPOnG.com - Resurrection -

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