• Are You Too Sexy? – Understanding Bayonetta & Women and Sexuality in Gaming

    … in their respective games are often treated like unimportant assets in their marketing campaigns and artwork. Notable examples of this include Chell (Portal) being entirely omitted from her own box art, or Elizabeth (Bioshock Infinite) being relegated to the back cover of her game, while her male counterpart takes centre stage. Both of these customs…

    The Gamer Headlines- 11 readers -

  • Women Outnumber Men In Gaming Market, UK Study Finds

    …. “This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.“ The study, that took place over a 6 month period, has shown that the percentage of women in gaming has grown from 49% to an incredible 52…

    The Gamer Headlines- 4 readers -