• Women Outnumber Men In Gaming Market, UK Study Finds

    …. “This research, conducted by Populus on behalf of the IAB, wanted to provide a detailed understanding of the games market in Great Britain, and the acceptance and preference of using advertising in gaming.“ The study, that took place over a 6 month period, has shown that the percentage of women in gaming has grown from 49% to an incredible 52%, outweighing…

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